driving awareness for seat

I love writing about cars and have written for Peugeot, Vauxhall, Renault and SEAT. One of my favourite experiences was being driven round the Nurburgring in a brand new Opel Omega by the Chief Chassis Engineer - who was keen to demonstrate how far a production car can be pushed. I developed some award-winning advertising for SEAT on behalf of Geronimo, creating 360 campaigns for the SEAT Leon and Altea.

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RETAIL ACTIVATION

To launch the SEAT Altea range I created a campaign that invited prospective customers to a live paint event with international street artist Will Barras. Directed by customers online at the event, Will created artwork on the walls of the car showroom that was then used across all communications.

press

A press ad for the SEAT Leon and Altea XL that shows how the visual assets created by Will Barras tracked through the campaign.

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